Episode 1: Welcome to Grizelletogo, where the classroom meets the real world

In this episode, Grizelle De Los Reyes introduces herself and explains the reason behind the Grizelletogo Podcast. She also presents her collaborator, Gabriel, and the kick-off theme song Califlorida. The entire song plays at the end of the interview.

Episode 2: Content is King and Delivery is Queen

Interviewee: Bernadette O’Grady, Director of Programming and Media Convergence WPTV NBC Channel 5 West Palm Beach

Description: Content is king and delivery is queen. Content is programming and delivery is the platform to make it available to audiences. Television programming or content determines the composition and size of an audience. In this episode, Bernadette O’Grady, Director of Programming and Media Convergence WPTV NBC Channel 5 in West Palm Beach discusses the importance of programming to attract and grow viewers, and ultimately revenue.

Podcast Episode 2 Study Guide

Episode 3: What’s research got to do with it?

Interviewee: Sheila Fowler, Research Analyst WPTV NBC Channel 5 West Palm Beach

Description: Understanding numbers can be confusing but they can tell the story. In this episode, Sheila Fowler, Research Analyst WPTV NBC Channel 5 West Palm Beach discusses the role of understanding ratings and audience measurements in order to make sound programming choices and other key management decisions.

Podcast Episode 3 Study guide

Episode 4: Sales, Sales, Sales

Interviewee: Justin Koenig, Integrated Local Sales Manager WPTV NBC Channel 5 West Palm Beach

Description: A television station is a for-profit business and they make money by selling their digital inventory and television airtime. In this episode, Justin Koenig, Integrated Local Sales Manager WPTV NBC Channel 5 West Palm Beach discusses the role and importance of local television sales.

Episode 5: Is programmatic advertising more effective in targeting audiences?

Interviewee: Lloyd Bucher, Vice President and General Manager WPTV NBC Channel 5 West Palm Beach

Description: Is programmatic or automated buying and selling the future of media advertising? In this episode, Lloyd Bucher, Vice President and General Manager WPTV NBC Channel 5 West Palm Beach discusses the future of negotiating media inventory specifically television, called programmatic buying and selling.

Episode 6: The importance of Local News to a community

Interviewee: Dan Wilson, News Director WPTV NBC Channel 5 West Palm Beach

Description: News is at the heart of local television and the main identification with the local community. In this episode, Dan Wilson, News Director WPTV NBC Channel 5 West Palm Beach explains why local news is the most important content to engage the local community at the deepest levels.

Episode 7: A healthy disrespect, podcasting and other new business ideas

Interviewee: JB Kropp, VP Digital Marketing plan and Business Development EW Scripps

Description: Why did media giant, EW Scripps acquire a Podcasting company and why is this acquisition so important? In this episode JB Kropp, VP Digital Strategy and Business Development at EW Scripps discusses the importance of podcasting and how acquisitions and new business ideas keep them on the cutting edge of innovation while creating new revenue streams.

Episode 8: Say “Consumer-Centric Digital Content” three times really fast

Interviewee: Bo Schuerman, Director of Digital Solutions Group EW Scripps

Description: How do we reach new audiences or engage with audiences through compelling content? In this episode Bo Schuerman, Director of Digital Solutions Group at EW Scripps, discusses the importance of developing consumer-centric content, in other words, content that audiences want to listen to, read and ideally engage with. Are content decisions made on marketing intuition, is it data driven or a little of both? Let’s find out.

Episode 9: Programmatic? Machine to machine selling and buying? Real time bidding? What does it all mean?

Interviewee: Tom Sly, VP Digital Revenue EW Scripps

Description:  Building revenue is important for any company and the term “Programmatic” keeps coming up. In this episode, Tom Sly, Vice President of Digital Revenue at EW Scripps will explain ways in which content and audiences are “monetized” to generate revenue. Want to know what programmatic is? Stay tuned.

Episode 10: A crash course in digital monetization

Interviewee: Brandon Beard, Digital Revenue, Product Manager EW Scripps

Description: Producing content to inform and entertain audiences is key to build web traffic but it is expensive. Figuring out ways of monetizing this content is exactly what Brandon Beard, Digital Revenue, Product Manager, does. In this episode, Brandon talks about various digital advertising formats, important terms, key performance indicators by which to measure the quality of the web visit and monetizing audiences.

Podcast Episode 10 Study Guide

Episode 11: The importance of digital video content and the Newsy aqcuisition

Interviewee: Blake Sabatinelli, Director, Digital Solutions EW Scripps

Description: People love videos! When EW Scripps acquired Newsy, it acquired the next-generation news network designed and built exclusively for digital audiences. In this episode, Blake Sabatinelli, Director, Digital Solutions for EW Scripps talks about the importance of video content to develop a strong media business.

Episode 12: The strategy behind mergers and acquisitions

Interviewee: Adam Symson, SVP Chief Digital Officer EW Scripps

Description: The First Amendment to the United States Constitution prohibits, among other things, the making of any law abridging the freedom of speech or infringing on the freedom of the press. This is prominently displayed in the office of EW Scripps’ Chief Digital Officer, Adam Symson, as a reminder that everything that they do is to effectively serve their audiences and to protect the freedom of speech and press. In this episode, Adam Symson talks about their aggressive yet cautious strategy behind their most recent acquisitions for digital-age consumers.

Episode 13: A conversation with Rich Boehne or “The mind of a CEO”

Interviewee: Rich Boehne, President, CEO, Chairman of the Board EW Scripps

Intro: Rich Boehne is EW Scripps’ chairman of the board, president and CEO, and a leading builder of journalism businesses for digital-age consumers. Under Rich’s leadership, the company’s strategy is built upon a deep commitment to public service, best captured through the company’s well-known motto: “Give light and the people will find their own way.” This interview is a small peak into the mind of a media giant yet a very approachable humble leader.

Episode 14: Sales, sales, sales of the digital kind

Interviewee: Brian Hellman, Sr. Director of Digital Sales EW Scripps

Description: With different key people at EW Scripps working on producing good quality digital content and figuring out ways to monetize them, somebody has to go out and sell it. That is exactly what Brian Hellman, Sr. Director of Digital Sales for EW Scripps does. In this episode, Brian discusses selling advertising inventory within the digital properties of the broadcasting station group.

Podcast Episode 14 Study Guide

 

Episode 15: How Techies communicate with Marketing

Interviewee: Todd Morgan, ‎APP Architect EW Scripps

Description: To build products that consumers want, it is important to understanding the technical backend and the applications of these digital products. Todd Morgan, ‎APP Architect at EW Scripps, takes us behind the scenes of building APPS and the concerns that may impact the consumer experience. And yes, how to techies talk to the marketing types.

Episode 16: The art of getting noticed

Interviewee: Chris Hardy / Centralized recruiting, Senior Recruiter EW Scripps

Description: One of the reasons why students go to college and earn a degree is to land a job upon graduation. In this episode, Chris Hardy, Senior Recruiter at EW Scripps, talks about the hiring process at EW Scripps. Chris touches upon what to do while you’re in college and things to do and avoid while you are applying for internships or jobs with EW Scripps. Listen up!