"Where the classroom meets the real world"

My mission as an educator is simple—to deliver the most relevant and timely information about the business of media, messaging, content and the way that advertisers connect with consumers using the platforms where they gather with messages that truly resonate.

Who is Grizelle?

My Credentials

Grizelle De Los Reyes, (MA), is full time faculty at the School of Journalism and Mass Communications at Florida International University. 

She is the Director of the Global Strategic Communications Creative Track (art direction and copywriting), the joint program with world renowed Miami Ad School.

De Los Reyes is an advertising professional with more than 30 years of strategic marketing communications and research experience, having held management positions in media and advertising agencies including Univision and J. Walter Thomson, among others.

She teaches courses in tracking media trends covering traditional media, social media, technology, media convergence and integrated media management for the 21st century. Her other area of expertise is creative strategy development.

De Los Reyes received a Master of Arts in Journalism and Communications from the University of Florida and a Bachelor of Arts in Mass Communications from University of Puerto Rico.

How I can help you

Besides her academic work, she does numerous projects that involve assisting companies and media providers in successfully marketing their products and services throughout the U.S., the Caribbean and Latin America through extensive consumer research projects, workshops and lectures.

Some of her clients include P&G, Pepsico, Bimbo/Marinela, BankUnited, among many others.

What People Have To Say About Grizelle...

"Thanks to her I was able to jump into the media sales industry already prepared with media knowledge that I would not have learned anywhere else. Professor De Los Reyes is truly inspiring."
Lorell Holland
Owner of Social Sales Lab
"Her student post-course evaluations have earned her a reputation of being one of the best professors in the program teaching relevant courses with applicable skills that get students from the classroom to the workplace."
Duran Inci
CEO at Optimum7

My latest content

Setting Budgets and Calculating Payout Points

What is Budgeting? Budgeting is the financial tactical implementation of a business plan, in this case, a media plan. To achieve the goals set in a strategic media plan, we are going to need some type of budget that finances the plan presented and ultimately sets measures and indicators of performance. Remember that the media…