"Where the classroom meets the real world"
Who is Grizelle?
Grizelle De Los Reyes, (MA), is full time faculty at the School of Journalism and Mass Communications at Florida International University.
She is the Director of the Global Strategic Communications Creative Track (art direction and copywriting), the joint program with world renowed Miami Ad School.
De Los Reyes is an advertising professional with more than 30 years of strategic marketing communications and research experience, having held management positions in media and advertising agencies including Univision and J. Walter Thomson, among others.
She teaches courses in tracking media trends covering traditional media, social media, technology, media convergence and integrated media management for the 21st century. Her other area of expertise is creative strategy development.
De Los Reyes received a Master of Arts in Journalism and Communications from the University of Florida and a Bachelor of Arts in Mass Communications from University of Puerto Rico.
How I can help you
Besides her academic work, she does numerous projects that involve assisting companies and media providers in successfully marketing their products and services throughout the U.S., the Caribbean and Latin America through extensive consumer research projects, workshops and lectures.
Some of her clients include P&G, Pepsico, Bimbo/Marinela, BankUnited, among many others.
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The purpose of this lesson is to continue building upon the application of ratings and impressions as the currency to evaluate the efficiency of programming vehicles and media in general as they relate to pricing and delivery of audiences. In the previous video lesson you learned Calculating Cost per Point or CPP, and Cost per…
The purpose of this lesson is to continue building upon the application of ratings and impressions as the currency to evaluate the efficiency of programming vehicles and media, in general, as they relate to pricing and delivery of audiences. In a previous video lesson, you learned about ratings and impressions. In this lesson, we will…
Rating is the audience of a particular program or station at a specific period of time expressed as a percent of a universe of the demographic. The rating is relative to audience measurement and the price radio and television stations set to sell this air time to buyers, advertising agencies and clients is related to…