Cost per Point (CPP) and Cost per Thousand (CPM) application in a TV Schedule

The purpose of this lesson is to continue building upon the application of ratings and impressions as the currency to evaluate the efficiency of programming vehicles and media in general as they relate to pricing and delivery of audiences. In the previous video lesson you learned Calculating Cost per Point or CPP, and Cost per Thousand or CPM, and using this analysis to make better programming decisions based on rates and as a base to negotiate rates as well as planning budgets. After you finish this video lesson, you will be able to evaluate ratings and impressions in a television schedule, explain the calculation of a CPM and CPP delivery in a television schedule and understand schedule total audience delivery or GRPs/TRPs and Gross Impressions

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