Interviewee: Brandon Beard, Digital Revenue, Product Manager EW Scripps
Description: Producing content to inform and entertain audiences is key to build web traffic but it is expensive. Figuring out ways of monetizing this content is exactly what Brandon Beard, Digital Revenue, Product Manager, does. In this episode, Brandon talks about various digital advertising formats, important terms, key performance indicators by which to measure the quality of the web visit and monetizing audiences.
Podcast Episode 10 Study Guide
