Episode 17: Brad Nimmons, An Excellent Explanation of Consumer-Centric Ratings

    Interviewee: Brad Nimmons, Director of Account Management for Rentrak

    Description: As more channels, devices and platforms appear, the way consumers watch Television and content in general has evolved. The present complex media environment has created measurement challenges that demand constant innovation to keep pace with the multiplatform consumer. In this episode, Brad Nimmons, Director of Account Management for Rentrak, explains the cutting-edge measurement technology in the middle of this change.

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