Episode 18: Imran Khan, On Big Data to Find the Relevant Brand Story

Interviewee: Imran “Immy” Khan, Google’s creative lead

Description: Compelling data. Big ideas. Creative juice. Digital innovation continues to propel the marketing industry forward, and the pace is mind-blowing. Marketers rely on data, analysis and insights to stay informed and inspired. “Think with Google” is just one of the many tools Google has created to share its staggering amount of data. In this episode, Imran “Immy” Khan, Google’s creative lead, shares his exciting line of work and how Google research and insight helps brands find the irresistible story and the conversations they need to be part of. For anyone in content marketing, account planning, and creative strategy development. Listen up!

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