Episode 19: Duran Inci, The Basics of Content Marketing

    Interviewee: Duran Inci, CEO of Optimum7

    Description: Producing Innovative, meaningful, interesting and engaging digital content require businesses to maintain strategic focus. Businesses rely on search engine traffic and need searchable content that Google, Bing, Yahoo and other search engines can use to send traffic to their websites or even to be “found” on searches. In this episode, Duran Inci, CEO of Digital Marketing and Technology Company Optimum7, demystifies what content marketing means.

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