Episode 23: Brian Fuhrer, A Nielsen Executive’s take on the Importance of Ratings Measurement

    Interviewee: Brian Fuhrer, Senior Vice President of National & Cross-Platform Product Leader

    Description: For many years, Nielsen was known as the TV audience measurement company. Nowadays, measuring television viewing is only a part of what they measure. Nielsen measurement has evolved into a Total Audience measurement following the consumer not just on live TV, but on video, audio and text content wherever it is viewed or listened to. So whether it’s on desktops, laptops, mobile phones or tablets and whether it’s video-on-demand from the networks or streaming services like Netflix or Hulu, Nielsen can measure it. Nielsen operates in the US and 106 countries representing over 90% of the global population. In this episode, we sat down with Brian Fuhrer, Senior Vice President of National & Cross-Platform Product Leader at Nielsen, to discuss the business of audience measurement. It’s a big world out there and someone’s got to measure it!

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