Episode 24: Jose Monzon, On Buying and Selling Television Airtime in Latin America

    Interviewee: Jose Monzon, Director of Ad Sales Strategy for NBC Universal Latin America

    Description: Television continues being the dominant medium in Latin America and NBC Universal Latin America is one of the major programming and entertainment players. NBC Universal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. In this episode, Jose Monzon Director of Ad Sales Strategy for NBC Universal Latin America, explains how they handle the overall the sales strategy for their content in live television, digital platforms, video or media-on-demand, social media, YouTube, and other platforms to deliver content in Latin America.

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