Episode 25: Victor Lopez, A Master at Programmatic Ad Buying

Interviewee: Victor Lopez, owner of Emico Labs

Description: For any brand that advertises online, programmatic has changed the way digital ads are bought, placed and sold. So, what is programmatic advertising? Simply put, programmatic ad buying is the use of software to buy digital advertising. Whereas the traditional method includes requests for proposals, quotes and human negotiation, programmatic buying uses machines and algorithms to purchase digital space. In this episode, Victor Lopez, owner of Emico Labs, will break down what programmatic advertising is. And this is just the tip of the iceberg!

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