Interviewee: Isabella Sanchez, Vice President of Media Integration at Zubi Advertising
Description: We are living exciting times where audiences are more mobile than ever and have many good entertainment choices. It makes you wonder, how does a brand cut-through and stands out in this complex media environment? Meet Isabella Sanchez. Isabella is a well-respected advertising professional and Vice President of Media Integration at Zubi Advertising Services. Media integration means that every media platform used in a marketing campaign works together seamlessly to achieve the brand’s objectives while maximizing the budget spent. In this episode, Isabella will take us through the backend of a media department within a full-service advertising agency. She has seen many changes during her professional life and her take on the media industry is priceless.