Episode 3: Sheila Fowler, What’s research got to do with it?

    Interviewee: Sheila Fowler, Research Analyst WPTV NBC Channel 5 West Palm Beach

    Description: Understanding numbers can be confusing but they can tell the story. In this episode, Sheila Fowler, Research Analyst WPTV NBC Channel 5 West Palm Beach discusses the role of understanding ratings and audience measurements in order to make sound programming choices and other key management decisions.

    Podcast Episode 3 Study guide

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