Episode 5: Lloyd Bucher, Is programmatic advertising more effective in targeting audiences?

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Interviewee: Lloyd Bucher, Vice President and General Manager WPTV NBC Channel 5 West Palm Beach

Description: Is programmatic or automated buying and selling the future of media advertising? In this episode, Lloyd Bucher, Vice President and General Manager WPTV NBC Channel 5 West Palm Beach discusses the future of negotiating media inventory specifically television, called programmatic buying and selling.


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