Interviewee: Bo Schuerman, Director of Digital Solutions Group EW Scripps
Description: How do we reach new audiences or engage with audiences through compelling content? In this episode Bo Schuerman, Director of Digital Solutions Group at EW Scripps, discusses the importance of developing consumer-centric content, in other words, content that audiences want to listen to, read and ideally engage with. Are content decisions made on marketing intuition, is it data driven or a little of both? Let’s find out.