Episode 9: Tom Sly, Programmatic? Machine to machine selling and buying? Real time bidding? What does it all mean?

Interviewee: Tom Sly, VP Digital Revenue EW Scripps

Description:  Building revenue is important for any company and the term “Programmatic” keeps coming up. In this episode, Tom Sly, Vice President of Digital Revenue at EW Scripps will explain ways in which content and audiences are “monetized” to generate revenue. Want to know what programmatic is? Stay tuned.

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