The purpose of this lesson is to understand another set of media measurement called coverage and composition. Just like a few others, these two are companion statistics. You will find that the formula for ratings, reach and coverage sound suspiciously the same and technically they are calculated the same way. It is a matter of the context of discussion and analysis. After you finish this video lesson, you will be able to understand and calculate coverage and composition for a media campaign or media vehicle.
Understanding Coverage and Composition
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