Understanding and Calculating Nielsen Television Ratings

Rating is the audience of a particular program or station at a specific period of time expressed as a percent of a universe of the demographic. The rating is relative to audience measurement and the price radio and television stations set to sell this air time to buyers, advertising agencies and clients is related to the “eyeballs or ears” that these shows generate. In this video lesson you will learn how ratings are calculated and how this data is used.

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