Understanding Television Audience Projections

    The purpose of this lesson is to study the concept of audience projections in media planning / buying and selling, in this specific example, television ratings. With all media and marketing planning in general,  we are always planning into the future, thus the concept of projecting audiences is very important to understand. After you finish this video lesson, you will understand the concept of projecting television audiences for media campaigns planned to run in future dates.

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