Understanding Coverage and Composition

The purpose of this lesson is to understand another set of media measurement called coverage and composition. Just like a few others, these two are companion statistics. You will find that the formula for ratings, reach and coverage sound suspiciously the same and technically they are calculated the same way. It is a matter of … Read more

Calculating Reach and Frequency

In this video lesson, you will learn about the media concept of the relationship called Reach and Frequency. This is yet another measure when dealing with media planning, buying and selling, in general. After you finish this video lesson, you will be able to understand the metrics of Reach and Frequency and the concept of audience … Read more