The purpose of this lesson is to understand another set of media measurement called coverage and composition. Just like a few others, these two are companion statistics. You will find that the formula for ratings, reach and coverage sound suspiciously the same and technically they are calculated the same way. It is a matter of … Read more
In this video lesson, you will learn about the media concept of the relationship called Reach and Frequency. This is yet another measure when dealing with media planning, buying and selling, in general. After you finish this video lesson, you will be able to understand the metrics of Reach and Frequency and the concept of audience … Read more
The purpose of this lesson is to understand radio and the concept of working with radio avails or rate cards. Part of this lesson is the topic of the agency commission model, gross rates vs net rates. After you finish this video lesson, you will be able to understand the concept of the agency media commission … Read more
The purpose of this lesson is to continue building upon the application of ratings and impressions as the currency to evaluate the efficiency of programming vehicles and media in general as they relate to pricing and delivery of audiences. In the previous video lesson you learned Calculating Cost per Point or CPP, and Cost per … Read more
The purpose of this lesson is to continue building upon the application of ratings and impressions as the currency to evaluate the efficiency of programming vehicles and media, in general, as they relate to pricing and delivery of audiences. In a previous video lesson, you learned about ratings and impressions. In this lesson, we will … Read more
Rating is the audience of a particular program or station at a specific period of time expressed as a percent of a universe of the demographic. The rating is relative to audience measurement and the price radio and television stations set to sell this air time to buyers, advertising agencies and clients is related to … Read more