Episode 8: Bo Schuerman, Say “Consumer-Centric Digital Content” three times really fast

Interviewee: Bo Schuerman, Director of Digital Solutions Group EW Scripps Description: How do we reach new audiences or engage with audiences through compelling content? In this episode Bo Schuerman, Director of Digital Solutions Group at EW Scripps, discusses the importance of developing consumer-centric content, in other words, content that audiences want to listen to, read … Read more

Episode 7: JB Kropp, A healthy disrespect, podcasting and other new business ideas

Podcasting

Interviewee: JB Kropp, VP Digital Marketing plan and Business Development EW Scripps Description: Why did media giant, EW Scripps acquire a Podcasting company and why is this acquisition so important? In this episode JB Kropp, VP Digital Strategy and Business Development at EW Scripps discusses the importance of podcasting and how acquisitions and new business … Read more

Episode 5: Lloyd Bucher, Is programmatic advertising more effective in targeting audiences?

Interviewee: Lloyd Bucher, Vice President and General Manager WPTV NBC Channel 5 West Palm Beach Description: Is programmatic or automated buying and selling the future of media advertising? In this episode, Lloyd Bucher, Vice President and General Manager WPTV NBC Channel 5 West Palm Beach discusses the future of negotiating media inventory specifically television, called … Read more

Episode 2: Bernadette O’Grady, Content is King and Delivery is Queen

Interviewee: Bernadette O’Grady, Director of Programming and Media Convergence WPTV NBC Channel 5 West Palm Beach Description: Content is king and delivery is queen. Content is programming and delivery is the platform to make it available to audiences. Television programming or content determines the composition and size of an audience. In this episode, Bernadette O’Grady, … Read more