Interviewee: Imran “Immy” Khan, Google’s creative lead Description: Compelling data. Big ideas. Creative juice. Digital innovation continues to propel the marketing industry forward, and the pace is mind-blowing. Marketers rely on data, analysis and insights to stay informed and inspired. “Think with Google” is just one of the many tools Google has created to share … Read more
Interviewee: Brad Nimmons, Director of Account Management for Rentrak Description: As more channels, devices and platforms appear, the way consumers watch Television and content in general has evolved. The present complex media environment has created measurement challenges that demand constant innovation to keep pace with the multiplatform consumer. In this episode, Brad Nimmons, Director of … Read more
Interviewee: Chris Hardy / Centralized recruiting, Senior Recruiter EW Scripps Description: One of the reasons why students go to college and earn a degree is to land a job upon graduation. In this episode, Chris Hardy, Senior Recruiter at EW Scripps, talks about the hiring process at EW Scripps. Chris touches upon what to do … Read more
Interviewee: Todd Morgan, APP Architect EW Scripps Description: To build products that consumers want, it is important to understand the technical backend and the applications of these digital products. Todd Morgan, APP Architect at EW Scripps, takes us behind the scenes of building APPS and the concerns that may impact the consumer experience. And yes, … Read more
Interviewee: Brian Hellman, Sr. Director of Digital Sales EW Scripps Description: With different key people at EW Scripps working on producing good quality digital content and figuring out ways to monetize them, somebody has to go out and sell it. That is exactly what Brian Hellman, Sr. Director of Digital Sales for EW Scripps does. … Read more
Rich Boehne is EW Scripps’ chairman of the board, president and CEO, and a leading builder of journalism businesses for digital-age consumers. Under Rich’s leadership, the company’s strategy is built upon a deep commitment to public service, best captured through the company’s well-known motto: “Give light and the people will find their own way.” This interview is a small peek into the mind of a media giant yet a very approachable humble leader.
Interviewee: Adam Symson, SVP Chief Digital Officer EW Scripps Description: The First Amendment to the United States Constitution prohibits, among other things, the making of any law abridging the freedom of speech or infringing on the freedom of the press. This is prominently displayed in the office of EW Scripps’ Chief Digital Officer, Adam Symson, … Read more
Interviewee: Blake Sabatinelli, Director, Digital Solutions EW Scripps Description: People love videos! When EW Scripps acquired Newsy, it acquired the next-generation news network designed and built exclusively for digital audiences. In this episode, Blake Sabatinelli, Director, Digital Solutions for EW Scripps talks about the importance of video content to develop a strong media business.
Interviewee: Brandon Beard, Digital Revenue, Product Manager EW Scripps Description: Producing content to inform and entertain audiences is key to build web traffic but it is expensive. Figuring out ways of monetizing this content is exactly what Brandon Beard, Digital Revenue, Product Manager, does. In this episode, Brandon talks about various digital advertising formats, important terms, … Read more
Interviewee: Tom Sly, VP Digital Revenue EW Scripps Description: Building revenue is important for any company and the term “Programmatic” keeps coming up. In this episode, Tom Sly, Vice President of Digital Revenue at EW Scripps will explain ways in which content and audiences are “monetized” to generate revenue. Want to know what programmatic is? … Read more