Episode 18: Imran Khan, On Big Data to Find the Relevant Brand Story

Interviewee: Imran “Immy” Khan, Google’s creative lead Description: Compelling data. Big ideas. Creative juice. Digital innovation continues to propel the marketing industry forward, and the pace is mind-blowing. Marketers rely on data, analysis and insights to stay informed and inspired. “Think with Google” is just one of the many tools Google has created to share … Read more

Episode 17: Brad Nimmons, An Excellent Explanation of Consumer-Centric Ratings

Interviewee: Brad Nimmons, Director of Account Management for Rentrak Description: As more channels, devices and platforms appear, the way consumers watch Television and content in general has evolved. The present complex media environment has created measurement challenges that demand constant innovation to keep pace with the multiplatform consumer. In this episode, Brad Nimmons, Director of … Read more

Episode 13: A conversation with Rich Boehne or “The mind of a CEO”

Rich Boehne is EW Scripps’ chairman of the board, president and CEO, and a leading builder of journalism businesses for digital-age consumers. Under Rich’s leadership, the company’s strategy is built upon a deep commitment to public service, best captured through the company’s well-known motto: “Give light and the people will find their own way.” This interview is a small peek into the mind of a media giant yet a very approachable humble leader.

Episode 11: Blake Sabatinelli, The importance of digital video content and the Newsy aqcuisition

Interviewee: Blake Sabatinelli, Director, Digital Solutions EW Scripps Description: People love videos! When EW Scripps acquired Newsy, it acquired the next-generation news network designed and built exclusively for digital audiences. In this episode, Blake Sabatinelli, Director, Digital Solutions for EW Scripps talks about the importance of video content to develop a strong media business.

Episode 10: Brandon Beard, A crash course in digital monetization

Interviewee: Brandon Beard, Digital Revenue, Product Manager EW Scripps Description: Producing content to inform and entertain audiences is key to build web traffic but it is expensive. Figuring out ways of monetizing this content is exactly what Brandon Beard, Digital Revenue, Product Manager, does. In this episode, Brandon talks about various digital advertising formats, important terms, … Read more

Episode 9: Tom Sly, Programmatic? Machine to machine selling and buying? Real time bidding? What does it all mean?

Interviewee: Tom Sly, VP Digital Revenue EW Scripps Description:  Building revenue is important for any company and the term “Programmatic” keeps coming up. In this episode, Tom Sly, Vice President of Digital Revenue at EW Scripps will explain ways in which content and audiences are “monetized” to generate revenue. Want to know what programmatic is? … Read more