Episode 5: Lloyd Bucher, Is programmatic advertising more effective in targeting audiences?

Interviewee: Lloyd Bucher, Vice President and General Manager WPTV NBC Channel 5 West Palm Beach Description: Is programmatic or automated buying and selling the future of media advertising? In this episode, Lloyd Bucher, Vice President and General Manager WPTV NBC Channel 5 West Palm Beach discusses the future of negotiating media inventory specifically television, called … Read more

Episode 2: Bernadette O’Grady, Content is King and Delivery is Queen

Interviewee: Bernadette O’Grady, Director of Programming and Media Convergence WPTV NBC Channel 5 West Palm Beach Description: Content is king and delivery is queen. Content is programming and delivery is the platform to make it available to audiences. Television programming or content determines the composition and size of an audience. In this episode, Bernadette O’Grady, … Read more