Episode 20: Duran Inci, The Basics of Artificial Intelligence

Interviewee: Duran Inci, CEO of Optimum7 Description: Artificial intelligence, or AI, is the intelligence exhibited by machines or software programmed to be capable of intelligent behavior. These intelligent agents are systems that perceive their environments and take actions that maximize its chances of success. In this episode, Duran Inci, CEO of Digital Marketing and Technology … Read more

Episode 19: Duran Inci, The Basics of Content Marketing

Interviewee: Duran Inci, CEO of Optimum7 Description: Producing Innovative, meaningful, interesting and engaging digital content require businesses to maintain strategic focus. Businesses rely on search engine traffic and need searchable content that Google, Bing, Yahoo and other search engines can use to send traffic to their websites or even to be “found” on searches. In … Read more

Episode 18: Imran Khan, On Big Data to Find the Relevant Brand Story

Interviewee: Imran “Immy” Khan, Google’s creative lead Description: Compelling data. Big ideas. Creative juice. Digital innovation continues to propel the marketing industry forward, and the pace is mind-blowing. Marketers rely on data, analysis and insights to stay informed and inspired. “Think with Google” is just one of the many tools Google has created to share … Read more

Episode 17: Brad Nimmons, An Excellent Explanation of Consumer-Centric Ratings

Interviewee: Brad Nimmons, Director of Account Management for Rentrak Description: As more channels, devices and platforms appear, the way consumers watch Television and content in general has evolved. The present complex media environment has created measurement challenges that demand constant innovation to keep pace with the multiplatform consumer. In this episode, Brad Nimmons, Director of … Read more

Episode 16: Chris Hardy, The art of getting noticed

Interviewee: Chris Hardy / Centralized recruiting, Senior Recruiter EW Scripps Description: One of the reasons why students go to college and earn a degree is to land a job upon graduation. In this episode, Chris Hardy, Senior Recruiter at EW Scripps, talks about the hiring process at EW Scripps. Chris touches upon what to do … Read more

Episode 15: Todd Morgan, How Techies communicate with Marketing

Interviewee: Todd Morgan, ‎APP Architect EW Scripps Description: To build products that consumers want, it is important to understand the technical backend and the applications of these digital products. Todd Morgan, ‎APP Architect at EW Scripps, takes us behind the scenes of building APPS and the concerns that may impact the consumer experience. And yes, … Read more

Episode 14: Brian Hellman, Sales, Sales, Sales of the Digital Kind

Interviewee: Brian Hellman, Sr. Director of Digital Sales EW Scripps Description: With different key people at EW Scripps working on producing good quality digital content and figuring out ways to monetize them, somebody has to go out and sell it. That is exactly what Brian Hellman, Sr. Director of Digital Sales for EW Scripps does. … Read more

Episode 13: A conversation with Rich Boehne or “The mind of a CEO”

Rich Boehne is EW Scripps’ chairman of the board, president and CEO, and a leading builder of journalism businesses for digital-age consumers. Under Rich’s leadership, the company’s strategy is built upon a deep commitment to public service, best captured through the company’s well-known motto: “Give light and the people will find their own way.” This interview is a small peek into the mind of a media giant yet a very approachable humble leader.

Episode 12: Adam Symson, The strategy behind mergers and acquisitions

Interviewee: Adam Symson, SVP Chief Digital Officer EW Scripps Description: The First Amendment to the United States Constitution prohibits, among other things, the making of any law abridging the freedom of speech or infringing on the freedom of the press. This is prominently displayed in the office of EW Scripps’ Chief Digital Officer, Adam Symson, … Read more

Episode 11: Blake Sabatinelli, The importance of digital video content and the Newsy aqcuisition

Interviewee: Blake Sabatinelli, Director, Digital Solutions EW Scripps Description: People love videos! When EW Scripps acquired Newsy, it acquired the next-generation news network designed and built exclusively for digital audiences. In this episode, Blake Sabatinelli, Director, Digital Solutions for EW Scripps talks about the importance of video content to develop a strong media business.