Understanding Coverage and Composition

The purpose of this lesson is to understand another set of media measurement called coverage and composition. Just like a few others, these two are companion statistics. You will find that the formula for ratings, reach and coverage sound suspiciously the same and technically they are calculated the same way. It is a matter of … Read more

Calculating Reach and Frequency

In this video lesson, you will learn about the media concept of the relationship called Reach and Frequency. This is yet another measure when dealing with media planning, buying and selling, in general. After you finish this video lesson, you will be able to understand the metrics of Reach and Frequency and the concept of audience … Read more

5 Marketable Skills a Master’s Degree in Communications Can Offer

FIU instills students with marketable skills through our Masters of Science degree in Communications. Many people don’t realize how crucial communication is to every industry from creative to technical work. Students who graduate from FIU Global Strategic Communication in partnership with Miami Ad School have earned a reputation among advertising and communication professionals as exceptional investments … Read more

Episode 30: Luis Miguel Messianu, Conversation with a Creative Maverick

Interviewee: Luis Miguel Messianu, Creative Chairman and Chief Executive Officer of Alma Description: Luis Miguel Messianu, Creative Chairman and Chief Executive Officer to a groundbreaking multicultural advertising agency called Alma.  He has been influential and one of the true pioneers in the U.S. Hispanic market in a 30+-year career in advertising. His award-winning work for … Read more

Episode 29: Isabella Sanchez, Inner Workings Media Department Full-Service Advertising Agency

Interviewee: Isabella Sanchez, Vice President of Media Integration at Zubi Advertising Description: We are living exciting times where audiences are more mobile than ever and have many good entertainment choices. It makes you wonder, how does a brand cut-through and stands out in this complex media environment? Meet Isabella Sanchez. Isabella is a well-respected advertising … Read more